So what is Lead Generation???
Lead generation the action or process of identifying and cultivating potential customers for a business's products or services. Lead generation is very important for the growth of a business. The buying process has changed and marketeers need to rethink and refocus their efforts in order to stay relevant. If people demonstrate to you that they are interested in your business, when you go to contact them about your offering they are no longer a stranger– but rather a true sales prospect who has “told” you they are interested in your product or service - in other words a "warm" lead.
In order to generate "warm leads" we assist you in generating content and administer its distribution in order to educate your target audience of who you are, what you do and how you can possibly assist your prospect solve their current challenges.
Search Engine Optimisation
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. In other words without paid for advertising.
Gone are the days of expensive billboard advertising. Now a days Google, YouTube, Facebook, Instagram, LinkedIn are the new billboards. Our job is to ensure that you get true bang for your buck ensuring that advertising spend receives a measurable ROI.
Whether you are starting out or need a new online look and feel, we have the skills to revitalise your online store front so that people know exaclty who you are and what you offer as they land on your page.
Brochures, blogs, photos, videos, animations, doodle sketches, pamphlets, etc are all imperative to immediately attract a potential prospects attention. Therefore, we have a creative department whose core focus is to create mind blowing content to harness interest thereby generating a prospect for the sales team.
Social Media Management
Social Media's importance cannot be ignored. Society's attention is now focus on their smart phone and it is our job to ensure that your brand receives that focused attention through creative content and timely posting.
Lead Generation is useless without a sound marketing strategy. Defining a target client, compiling a content calendar, establishing a corporate image and creating a sales funnel all form part of our strategic marketing discussions with you.
IF you are unsure whether your organisations needs a clear lead generation strategy and digital marketing plan, I welcome you to read the following written in Forbes, stating the importance of a digital marketing plan in today's day and age.
However, if you are wanting to generate more leads today, Contact us.