In this post we will cover the most used social media sites currently in the world. Social media has leveled the playing field with regards to marketing for business. Marketing is no longer an expensive field reserved for corporations due to the arrival of social media which has stolen the attention of the consumer base from the likes of television. The fact that the social media platforms are free to post, immediately give businesses the upper hand to tell their story how they want to and further boost certain posts to reach a very targeted audience.
That being said lets get started...
The one that got the ball rolling. As of the writing of this article, Facebook currently has 2.4 billion users according to Statistica. With 7.7 billion people on the planet, after the latest estimate conducted by the United Nation, this means that roughly 1/3 people are currently utilising the social media mega machine. Facebook is already 15 years old and yet it is still growing in leaps and bounds. With 4.5 billion people currently online, according to Internet world stats, Facebook is aggressively attempting to capture the rest of the online market.
With 1.9 billion users, according to the social media examiner. That makes it the second biggest social media platform in the world. The interesting difference regarding YouTube is that fact that people return to re-watch videos as well as watch videos of old. Contrary to Facebook, Instagram, etc where the average consumed content is 2 weeks to a month old, YouTube has a large repository of content that spans further back. This makes it a content library underlining the fact that on YouTube quality is more important than quantity with an emphasis on branding of utmost importance.
According to Statistica, WhatsApp currently has 1.5 billion users. Its a no wonder Facebook purchased them in 2014. Although it is a messaging platform, WhatsApp have recently released plugins for business. This allows businesses to efficiently communicate with their clients. They can now create their own profile, provide customer support and issue updates to their fan base.
As of September 2018, WeChat currently has 1.08 billion users, according to Business of Apps. Its main user base is that of China and other parts of Asia. It started as a messaging app similar to that of WhatsApp, however, it has evolved to include the ability to shop online, make payment offline, transfer money, make reservations, book taxis and more. If you thinking of establishing a user base for your business in Asia then WeChat should be included as part of your marketing plan.
Yet another Facebook acquisition enters the fray. With a user base of over 1 billion users, according to Instagram themselves, there is not wonder why Facebook is growing the way that it is. A majority of the users of millennials and as such is definitely a platform to take note of for your marketing efforts. With millenials starting to make up more and more of the workforces, businesses need to take advantage of the relatively cheap real estate that is still available on this platform.
LinkedIn has currently got 660 million registered users with 30 million registered companies. Furthermore, they currently have 20 million open jobs. Started as a recruitment platform, LinkedIn is unlike other social networks such as Facebook, which are often purely recreational, LinkedIn emphasizes a user’s professional connections. LinkedIn start slowly but has gained massive traction during the last 3 years with 2 users joining per second on average. Businesses should pay attention to this platform due to its ability to grow organically and ease in reaching high-level executives.
According to Statistica, Tumblr currently has 488 million users. Tumblr is best described as a combination of Facebook and a traditional blog. Their largest consumer base is that of younger users between the ages of 18-24. Tumblr is seen as a more attractive platform to post vs the likes of Facebook and as such artistic users have taken to it. The one drawback that that there are no filters. As such, users can easily come across unsavoury content, an issue that hopefully Tumblr will look to rectify in the future.
TikTok might be a platform that you have not hear of, however, with 500 million global users, according to Datareportal, its certainly a platform to pay attention to. TikTok enables everyone to be a creator, and encourages users to share their passion and creative expression through their videos. What makes TikTok stand out among the competition is that it’s more of an entertainment platform, instead of a lifestyle platform. As such, businesses have to be a little more creative when generating content. However, the current organic reach makes it the ideal platform for small to medium businesses with a small marketing budget to reach a larger user base.
Other notable platforms include Twitter, SnapChat, Telegram, Medium and Pinterest which all have a notable amount of users for businesses to take advantage of.
In conclusion, all businesses should take note of the amount of users currently active on the various platforms and the importance of taking advantage of their current and growing reach. The days of billboards and print advertising are a thing of the past and the proof is in the pudding due to the shear number of consumers on the various platforms.